Where Bedtime Feels Like Magic: Meet the Main Street Bears Collection

Some bedtime stories start with a book. This one starts with a whole parade of teddy bears. Main Street Bears brings bright costumes, cheerful confetti, and a little make-believe to the soft pieces you already reach for every night.

It comes in four pieces, so your newborn, your toddler, and your big kid can all join the parade.

Meet the Main Street Bears print

It starts with a warm cream background that feels like the page of a storybook. On top, teddy bears show off their best outfits: bows and polka dots, sailor blues, sunny yellows, soft lavender, and a few fancy hats.

Little confetti dots in red, blue, green, and yellow fill the spaces in between. The layout stays light and airy, so every bear is easy to spot.

Kids pick a favorite one night and find a brand new detail the next. That's half the fun.

Four ways to join the parade

Every piece is made with our NextHug™ Bamboo, the same buttery soft fabric behind all our prints. Pick one favorite or match the whole crew.

Newborn to 2TConvertible Romper2-way zipper and fold-over cuffs and feet.Shop the romper2T to 9/10Long Sleeve PajamasSnug-fit top and pants for toddlers and big kids.Shop the pajamasNewbornSwaddleA soft wrap for the newest member of the parade.Shop the swaddleToddler and upKids BlanketFull print on one side, warm orange on the other.Shop the blanket

Which piece is right for your little one?

• NewbornsStart with the swaddle for those first sleepy weeks, then add the romper for everyday wear.
• Babies up to 2TThe convertible romper is the everyday favorite. The 2-way zipper makes middle-of-the-night changes quick.
• Toddlers and big kidsGo with the long sleeve pajamas, sized from 2T to 9/10.
• The whole familyGrab the blanket for story time, couch forts, and movie night cuddles.

Between sizes? Our sizing guide walks you through it.

Made for siblings and gifting

Because Main Street Bears comes in four styles, siblings can match without wearing the exact same thing. Baby in the romper, big sister in the pajamas, the blanket on the couch. It just works in photos.

It's an easy gift, too. The swaddle and romper are sweet for baby showers, and the pajamas and blanket make a cozy birthday or holiday pick.

• Gentle on sensitive skinSmooth, soft fabric that's a favorite for eczema-prone little ones.
• OEKO-TEX® certifiedTested for harmful substances, so you don't have to wonder.
• Breathable and stretchyKeeps them comfy from bath time to breakfast.
• 1-Year Defect-Free PromiseIf something's not right, we'll make it right.

Little ways to make bedtime feel special

Turn the print into a bedtime game. Ask your little one to find a bear in a yellow hat, pick which bear leads tonight's parade, or make up a quick story about where the bears are headed next. On busy nights, skip the game. Pajamas on, one book, lights out. The bears do the decorating.

Main Street Bears questions